In just about every business of the more than 5,000 that I’ve worked with, there have been hidden profits waiting to be made, and without a huge amount of work or re-engineering the entire website! These include under-served markets, new product opportunities, leads that are lost in the sales process, or money poured into ineffective advertising. I’ve been able to uncover these, and then to make recommendations that the business could implement to produce tangible returns.
One fundamental tool that you need to have in place (if you don’t already) to find these hidden profits is digital analytics, which tracks how users get to your website, and what they do once they’re there. This data can reveal a lot about what’s really going on with your website and your online marketing and advertising. Until you have these insights, it can be very difficult to make the right decisions about your digital strategy, and to design improvements that will maximise your results.
Then, when this is in place, we can start looking for those hidden gems. You can learn a lot about how sales and leads flow through your pipelines, how visitors respond to your site, and where the money is coming from. You can find out what’s working and what’s not with your content and marketing, and where you might be losing money through wasted tactics or leaving opportunities for new sales and leads on the table.
I’m offering a quick introductory service to accelerate your digital marketing ROI using GA4
- I’ll do a basic audit of key checkpoints (such as whether you’re measuring everything that’s relevant to you, your data retention settings, and integration with any other tools that should feed into GA4, such as Google Ads or Google Search Console).
- Once we’ve got the data flowing, and we can begin to see some of those all-important insights that we’ve been missing, then we can start making improvements. I’ll provide three practical recommendations based on your specific business goals.
