Five Digital Analytics Gems
In this short ebook you’ll find five success stories of applying insights from digital analytics for business growth, either by spotting opportunities for new products or target markets, or by optimizing the website usability or content.
All of these stories are actual examples from businesses that I’ve worked with, both B2B and B2C, and in a range of industries. I’ve tried to keep descriptions of the main findings and solutions as jargon-free as possible, with a brief note on how we found the data, so that you can see what might be relevant to you.
None of the issues or opportunities that we discovered were apparent to the business before we reviewed the analytics.
I hope that you’ll find some inspirational ideas!