An Internet veteran, Philippa has been at the forefront of digital marketing and analytics strategy since the birth of the commercial Internet in the early 1990’s.
Originally from the UK, Philippa has worked with clients both in North America and Europe, with professional speaking engagements in 9 countries. She has served as an Honorary Lecturer for the University of Aberdeen Business School and Adjunct Faculty at AFG College, Qatar, and Professor of Digital Marketing and Digital Analytics for Hult International Business School. Philippa has also taught at the Grenoble Ecole de Management and acted as Chief Editor for the OMCP Digital Marketing Body of Knowledge.
Over the course of her career, Philippa has reviewed over 5,000 websites, and found that most of them were leaving money on the table – either in missed opportunities for additional revenue, or in wasted resources spent on ineffective marketing tactics.
Philippa’s book 42 Rules for a Web Presence That Wins was endorsed by Guy Kawasaki, Vint Cerf (the true “father of the Internet”), and over a dozen senior business executives including Jay Steinfeld, founder of Blinds.com, one of the most successful eCommerce businesses in the US. Since 2003, she has held the prestigious Certified Management Consultant designation which is recognized in over 60 countries.