In this short ebook you’ll find five success stories of applying insights from digital analytics for business growth, either by spotting opportunities for new products or target markets, or by optimizing the website usability or content.
All of these stories are actual examples from businesses that I’ve worked with, both B2B and B2C, and in a range of industries. I’ve tried to keep descriptions of the main findings and solutions as jargon-free as possible, with a brief note on how we found the data, so that you can see what might be relevant to you.
None of the issues or opportunities that we discovered were apparent to the business before we reviewed the analytics.
I hope that you’ll find some inspirational ideas!
Just wanted to say thanks for the information you presented. The first thing I did this morning was to rewrite our "About Us" page - thanks for the motivation!
Mary Lynne Ashley
Owner, Ashley Photography
. . . an excellent list of 'checks and balances' for those who might be too close to their own material, or too used to seeing things from only one perspective.
Darrin Johnston
Senior Vice President, Sales, Meyer Corporation
. . . very helpful. You raised some issues that hadn't occurred to us . . .
Betsy Boyd-Flynn
Senior Marketing & Communications Strategist, American College of Rheumatology
Just wanted to say thanks for the information you presented. The first thing I did this morning was to rewrite our "About Us" page - thanks for the motivation!
Mary Lynne Ashley
Owner, Ashley Photography
. . . an excellent list of 'checks and balances' for those who might be too close to their own material, or too used to seeing things from only one perspective.
Darrin Johnston
Senior Vice President, Sales, Meyer Corporation
. . . very helpful. You raised some issues that hadn't occurred to us . . .
Betsy Boyd-Flynn
Senior Marketing & Communications Strategist, American College of Rheumatology