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Your Website Needs Content
Speaking Program: Creating Digital Connections - With Feeling!
Visitors to your digital presence make decisions on an emotional basis, even if they quickly rationalize those decisions. Yet many websites are dry, unappealing, and often frustrating. Social media communications simply promote "company-speak", and fail to engage their followers in authentic dialogue.
So is it really possible to connect emotionally on a screen? How do we show that we recognize who our visitors are and what they need? How do we make them feel listened to, understood and appreciated? How do we motivate them to do business with us? How do we provide the next best thing to a real conversation with a real person?
This program explores ways to personalize your visitors' experience, so that you can create and sustain lasting - and profitable - digital relationships.
Following this highly customized program, you'll know how to:
- Identify and construct "personas" for a deeper understanding of your various audiences;
- Create engaging content and compelling navigation structures for maximum appeal and minimum confusion;
- Promote your business online with credibility, authenticity and differentiation;
- Avoid common mistakes which annoy visitors and block conversions.
If you'd like more details or to book a program, please fill in this form, and we'll get back to you as soon as possible.
Note: we will not share your contact details with any third party.
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Speaking
