Success Stories: StoneL Corporation
Background & Issues
StoneL Corporation is a supplier of process networking and valve communication technology. The company is based in Fergus Falls, MN.
The Website serves as an online product catalog and customer support resource, and also as a distributor locator for sales enquiries.
StoneL has an extensive catalog, and the Website is intended to replace expensive printed materials. However, my client was concerned that their site was very complicated, and that it was difficult for visitors to find relevant products and information.
Following my in-depth review and recommendations, the Website was reworked.
Customers then rated the site at 9.4 out of 10 - a 28% improvement! A number of them also commented that the site was much more user-friendly in their ability to find products to meet their needs. A series of "Fast Links" were created, which allowed visitors to use different paths to the same end-point, cutting down the number of steps required to complete an interaction.
Contact me today to maximize the ROI on your Web and social media presence!