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Possibly the most crucial aspect of evaluating the return on investment in your Web presence is understanding your traffic reports.
With the advent of free analytics tools, even the smallest business can have access to a potential goldmine of detailed information about the effectiveness of your Web strategies, emotional appeal and marketing tactics.
You can tell where your visitors come from, which keywords and advertising sources are paying off for you. You can see which content engages people and generates interaction, and where your visitors leave - whether or not they've fulfilled your desired outcomes.
But this wealth of available data can present big challenges. How do you derive meaningful, actionable intelligence from all the numbers, pie-charts and graphs? How do you avoid the feeling of overwhelm and the temptation to just look for "feel-good" numbers? How do you prioritize needed tweaks and enhancements?
Very few of my audience members and prospective clients feel comfortable that they're making full use of their metrics - and that's where I can help.
I have four offerings to help you get the most from your traffic reports and maximize the return on investment in your Web and social media presence:
Contact me today to learn more!
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