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Showing Results


Possibly the most crucial aspect of evaluating the return on investment in your Web presence is understanding your traffic reports.

With the advent of free analytics tools, even the smallest business can have access to a potential goldmine of detailed information about the effectiveness of your Web strategies, emotional appeal and marketing tactics.

You can tell where your visitors come from, which keywords and advertising sources are paying off for you. You can see which content engages people and generates interaction, and where your visitors leave - whether or not they've fulfilled your desired outcomes.

But this wealth of available data can present big challenges. How do you derive meaningful, actionable intelligence from all the numbers, pie-charts and graphs? How do you avoid the feeling of overwhelm and the temptation to just look for "feel-good" numbers? How do you prioritize needed tweaks and enhancements?

Very few of my audience members and prospective clients feel comfortable that they're making full use of their metrics - and that's where I can help.

I have four offerings to help you get the most from your traffic reports and maximize the return on investment in your Web and social media presence: Contact me today to learn more!

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Featured Speaking Program
Web Results That Win
Understanding and creating actionable ideas from your Web traffic reports.
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Featured Consulting Service
"Leaky Boat Website" Review
Finds and recommends fixes for the most immediate issues with your site.
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Featured Article
Is your Website Springing a Leak?
Exploring some of the most common causes of loss of visitors or revenue.
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web statistics "What I really liked was Philippa's strong marketing savvy combined with her technical knowledge. She is a perfect fit for these tough economic times. . ."
Phil Enscoe,
Chair,
TEC Midwest
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© 2010 Philippa Gamse, P.O. Box 1427, Capitola, CA 95010-1427web statisticsPhone: (831) 325-3307web statisticspgamse@WebsitesThatWin.comweb statisticssite map