Philippa Gamse is the author of the critically-acclaimed book 42 Rules for a Web Presence That Wins. She is a member of the Adjunct Faculty at Hult International Business School where she teaches digital and social media marketing.
A web strategy pioneer, Philippa Gamse has been working with Internet applications since 1991. Long before most people had seen the potential power of online communication tools, Philippa was an "Internet evangelist" for a major national nonprofit organization, inspiring her colleagues to work together online, and building the expertise that led to her forming her own consulting and speaking practice in 1995.
Since then, Philippa has critiqued over 5,000 websites in North America and Europe. As a consultant, she drills deep into the visitor experience of each site, and creates actionable and specific recommendations. Her clients report significant improvement in their levels of quality traffic, visitor engagement, customer loyalty and qualified sales leads within 30 days of implementing her suggestions.
In 2003, Philippa was awarded the prestigious Certified Management Consultant designation. The CMC is an ISO-accredited qualification recognized in over 60 countries, and held by less than 1% of the consulting profession.
As a speaker, Philippa excels in stripping away the "geek-speak" and delivering practical, easy to understand, immediately applicable advice. She customizes each program with examples relevant to the interests of her audience, often conducting impromptu live "clinics" for the websites of participants. Clients appreciate it - over 75% of her speaking engagements come from referrals and repeat business.
Philippa is a member of the Brains Trust for the Small Business Advocate radio show with Jim Blasingame. She is interviewed frequently, and presented a series of monthly segments for the National Speakers Association "Voices of Experience" audio magazine. The ground-breaking "Seven Steps to Building Electronic Communities", which Philippa co-authored with Terry Grunwald in 1993, continues to be cited as a foundational text for the social networking movement.
More recently, Philippa was featured as the sole expert in the cover story on effective web strategy for the UPS "Compass" Magazine. And she presented the opening keynote for a MarketingProfs University course on Websites That Work.