Success Stories: Easi File
Background & Issues
Easi File manufactures and sells vertical steel filing cabinets for storing blueprints, maps film, printed circuit artwork and tapeups. The company is based in Irvine, CA.
The Website is both an e-commerce site for direct sales, and also a lead generator for telephone enquiries and sales. Easi File does business at an international level.
The company was just starting to evaluate pay per click advertising, and the Website was attracting potentially well-targeted traffic. However, over 50% of visitors were leaving immediately from the home page which was complex and confusing. Prospective buyers were clearly unable to find the right product to meet their needs, even though Easi File maintains an extensive inventory.
Following my in-depth review and recommendations, the Website was reworked, and the target keyword list was refined.
Traffic to the site has increased by a factor of 10! Customers report that it is now easy to find products and order online, which reduces fulfillment costs. And Easi File is shipping to new customers both in the US and overseas that they would never have reached without a new and effective website.
Contact me today to maximize the ROI on your Web and social media presence!