In the "real world", we all know that "people buy emotionally, not intellectually." Even when we think we're making a rational decision, powerful subconscious factors come into play. To sell effectively, we're taught to anticipate our customers' needs, to show that we "feel their pain", to respond to hidden clues in their body language and tone of voice.
If we want to ensure maximum return on investment in our Web and social media presence, we'd better be doing this online too.
But is it really possible to connect emotionally on a screen? How do we show that we recognize who our visitors are and what they need? How do we make them feel listened to, understood and appreciated? How do we provide the closest experience to a real conversation with a real person?
Based on my extensive experience since 1995 with clients in a wide range of industries, I've identified the key emotions that you need to evoke in your visitors to create and sustain a profitable relationship (and of course, I also have a pretty good idea of how to achieve these!)
I have three offerings to help you learn more and improve your online emotional appeal:
Contact me today to learn more!