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Success Stories: Birkman International, Inc.
Background & Issues
Birkman International is a provider of a personality assessment tool known as the Birkman Method®. Users of this tool include corporate human resource professionals, independent consultants, executive coaches, educational institutions and other non-profit organizations. The company is based in Houston, TX.
The public Website is primarily a credibility builder for prospects in the various target audiences, as well as for individuals looking for further information on the techniques.
My client had never really analyzed their Website's effectiveness. The site included a large amount of content, but not all of the material was relevant, and it was difficult to navigate. There was concern that the level of outreach provided by the site needed to be improved.
Results
Following my in-depth review and recommendations, the Website was reworked.
Emphasis was placed on ensuring that the enhanced site is much more navigable, and incorporates at least one call to action on every page. A series of white papers and a blog were added to build credibility and to act as lead generation tools - a new salesperson has since been hired to handle the increased volume of enquiries!
Contact me today to maximize the ROI on your Web and social media presence!
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